Earlier, Philips showcased a new partnership with Swarovski and now it is time to enjoy their first results at the Active Crystals website.
"We are combining luxurious design with the practical, everyday benefits of consumer electronics to complement Philips' brand promise "sense and simplicity" and Swarovski brand promise of Poetry & Precision", says Rudy Provoost, Chief Executive Officer of Philips Consumer Electronics.
via design.nlP.S. Unlike our earlier Unsustainable jewelry post - which was all about using basic materials to create precious objects - Philips transforms USB drives (photo) and earphones as simple objects into luxury items by treating them with precious Swarovski crystals. For those who adore the second approach, the collection will be out in stores from August.
Aart van Bezooijen is a Dutch optimist and motivator for materials in design. He lives and works in Hamburg where he founded Material Stories (2005) to inspire and enable the best use of materials to make design more competitive, creative and sustainable.
2011 he explored sustainable solutions from around the world during the "It's Not Easy Being Green" project with graphic designer Paula Raché. He co-organized the Materials Café exhibitions at the Hannover Messe in Germany, the world's leading trade fair for industrial technology. Since 2012, he works as Professor for Material and Technology Transfer at the Burg Giebichenstein University of Art and Design Halle growing a new materials library.