These sports car adverts are by Ideas London, one of the category winners of the Cars NOT Carbon Competition. Their "Drive Smart Drive Green" concept reflects an understanding for how people love their cars but remind us "whatever you drive it should be green". For instance, the 'Green Ferrari' comes with green tricks saying:
"Wearing thin soled shoes or driving barefoot can increase your MPG."
"Don't drive over 40mph with the windows wide open. It decreases the car's aerodynamics and lowers fuel economy."
The Cars NOT Carbon winners and results were on show at last week's Low CVP annual conference. The challenge was to develop an effective marketing campaign or execution based on 'real world' low carbon issues.The Cars NOT Carbon competition aims to reward the best examples of creativity focused on greener motoring. The objective of the competition is to raise awareness of the opportunities for promoting greener motoring in the UK and to encourage engagement between motor and fuels industry decision makers and the creative industries. The competition aims to further raise the profile of low carbon transport in the context of meeting the urgent threats posed by climate change.