These sports car adverts are by Ideas London, one of the category winners of the Cars NOT Carbon Competition. Their "Drive Smart Drive Green" concept reflects an understanding for how people love their cars but remind us "whatever you drive it should be green". For instance, the 'Green Ferrari' comes with green tricks saying:
"Wearing thin soled shoes or driving barefoot can increase your MPG."
"Don't drive over 40mph with the windows wide open. It decreases the car's aerodynamics and lowers fuel economy."
The Cars NOT Carbon winners and results were on show at last week's Low CVP annual conference. The challenge was to develop an effective marketing campaign or execution based on 'real world' low carbon issues.The Cars NOT Carbon competition aims to reward the best examples of creativity focused on greener motoring. The objective of the competition is to raise awareness of the opportunities for promoting greener motoring in the UK and to encourage engagement between motor and fuels industry decision makers and the creative industries. The competition aims to further raise the profile of low carbon transport in the context of meeting the urgent threats posed by climate change.
Aart van Bezooijen is a Dutch optimist and motivator for materials in design. He lives and works in Hamburg where he founded Material Stories (2005) to inspire and enable the best use of materials to make design more competitive, creative and sustainable.
2011 he explored sustainable solutions from around the world during the "It's Not Easy Being Green" project with graphic designer Paula Raché. He co-organized the Materials Café exhibitions at the Hannover Messe in Germany, the world's leading trade fair for industrial technology. Since 2012, he works as Professor for Material and Technology Transfer at the Burg Giebichenstein University of Art and Design Halle growing a new materials library.