As much as we all wish to reduce our negative impact on the planet and each other, it's a difficult thing to do with a gusto. You actually have to put forth a real effort, get up off the couch. Meaningful adjustments and lifestyle changes aren't supposed to be as easy as clicking a remote or clapping the lights off--but a new cash cow market makes it seem just so. Celebrities-gone-green, "luxury" sustainability, and products that are marketed as green for one sliver of a reason or another--these make for a new audience of willing consumers who shell out the cash because they "care"--not victims of remorseless ad agencies, but guilty of settling on trusting an image and not exploring the roots.
Not to say that there aren't genuinely effective and inspiring movements abound--there are--but purely capitalistic flash and sparkles motives act as a fog machine, if you will, at a party where you can't see what's going on 10 feet in front of you, nevertheless notice if someone drops a roofie in your mojito. Skepticism of the green scene isn't anything new, but we were glad to have read Alex Williams' short NYT piece, Buying Into the Green Movement, which isn't so much a fire for under one's ass, but a reminder that hype is a relentless parasite with dollar signs in its eyes that preys on anything popular, even an altruistic sense of environmental responsibility.
Jeannie is a true jack-of-all trades, looks forward to a day gone swimmingly, and finds joy in all things awesome. Brilliant art, rocking the renegade music scene, conjuring up haute designs, other people's hot designs, tasty salad, trashy magazines and unicorns are some of the many things she is passionate about.