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GM Launches In-Car eCommerce Capability. Yea or Nay?

Good idea, or bad/inappropriate UI?

By Rain Noe - December 5, 2017

in UX | Cars

General Motors has begun rolling out Marketplace, a software update to their 2017 models that enables drivers to shop from their cars. And I think this is one of those things that might've made some sense on paper, at least from a business standpoint, but that the real world is going to provide some significant obstacles.

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The idea behind Marketplace is that drivers can use their car's dashboard to find nearby gas stations, coffee or chow, and pre-order and pay for services there. That all sounds good enough, and we do it with our phones already. But take a look at how it's implemented:

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First off this system should be completely disabled while the car is in motion. Each operation displayed in that video required far too many button pushes for my tastes, and I don't want to be sharing the road--or stuck behind an unmoving driver at a green light--by someone futzing with those buttons.

Secondly, distracted driving concerns aside, is it really that much faster? With the Dunkin' Donuts example, I get that you don't have to pay for the coffee through the window, but how much time are you really saving versus ordering a coffee through the microphone? And the TGI Friday's reservation thing seemed particularly time-consuming; wouldn't it be faster and, more importantly allow you to keep your eyes on the road, to just say to your phone "Call TGI Friday's" and then make the reservation by voice?

As an urban dweller, it's been some years since I commuted by car, so it's possible I'm just out-of-touch with the needs of the modern driver. For those of you who drive daily: What say you to Marketplace?

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Juan Cano

7 years ago

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If you have to get out of your car to fuel your car and wait for the fuel to be dispensed, I don't see a time saving in prepaying the gas. Same with Dunkin, unless there's a special window for GM cars with this tech. The TGI part was just ridiculous, felt like a tech commercial from 1992.

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Hans Marvell

7 years ago

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The question is not Yay or Nay, it is Why? In a Tesla world, GM seem to insist on still making products no one desires which do not improve our daily lives. They already killed and sold Saab and Opel / Vauxhall, and in the US they seem to still have their heads in the sand. They might as well install a Nespresso machine in the dash for all I care, it will be equally expensive and pointless.

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Jomy Muttathil

7 years ago

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It is 2017. Why can't EZ-PASS work at drive throughs and gas stations?

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- Juan Cano
  
  Jomy Muttathil
  
  7 years ago
  
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  Yes!!!
  
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Ryan Hume

7 years ago

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how about a pay-to-start ignition model?

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Ryan Hume

7 years ago

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when cars aren't making your investors enough cash, the obvious solution: microtransactions.

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David Beck

7 years ago

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More distractions in the car? Better come up with new ways to blame the victim when hit. Higher fines for walking and texting? Mandatory helments? You betcha!

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