The nearly 1 billion people online worldwide -- along with their shared knowledge, social contacts, online reputations, computing power, and more -- are rapidly becoming a collective force of unprecedented power. For the first time in human history, mass cooperation across time and space is suddenly economical. "There's a fundamental shift in power happening," says Pierre M. Omidyar, founder and chairman of the online marketplace eBay Inc.The author includes a fair number of example companies; from Skype to P&G, from LEGO to Second Life. Sounds like an intersection between the real and the virtual to me (and more potential opportunities for industrial designers). Highly recommended reading.
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