Imagine sliding into Jasper Morrison's DM, then having the conversation result in a soap collaboration. It could've gone horribly wrong, but instead you now get to design a bar of soap with Jasper Morrison. That's exactly how Good Thing's fragrant-free, pigment-free Soap came about.
Back in October 2016, Good Thing founder and designer Jamie Wolfond reached out to Morrison on Instagram after noticing the designer had taken an interest in their account. Wolfond had been wanting to expand Good Thing's reach to soap for some time, so after the conversation got rolling a bit, he took the opportunity to pitch a soap collaboration.
So why did Good Thing want to expand to soap of all things? "When we started, Good Thing was a home accessories company," said Wolfond. "Last May, we launched a line of furniture, lighting and rugs. Now, with the release of Soap, we think of Good Thing as a brand for the home as a whole, investigating and simplifying the relationship between a person and their most intimate space."
The large bar of soap is made up of four smaller bars molded as one, with the ability to break the bar along the lines. "In terms of the physical design, that's a reasonably straightforward accomplishment," Jamie stated. "When it came to figuring out the formula that would create the right kind of breakage, that took a little bit more trail and error."
Wolfond admits Soap's whole process actually took longer than any previous object Good Thing has ever released. This is mainly due to the time it took to nail down the proper formula for the pigment free, fragrance free, breakable bar. The final properties of each test formula couldn't be revealed until they were fully dry, which is a process that took about three months of patiently waiting per iteration.
In terms of collaborating with Morrison, Wolfond says it was a natural fit from the start. "We knew that Jasper would be able to communicate that even something as mundane as a bar of soap can be designed, rethought and simplified to its most elemental state. It was almost unspokenly accepted that we were making the most reduced bar of soap ever made."
Soap is the first wave of new products Good Thing will be releasing over the next few months, and it has opened up opportunities the company is excited to explore. "I think the takeaway for us is that we made this seemingly small but simultaneously very exciting change from the idea of being a company that makes products of any one particular use to being a company that focuses on your most intimate space, which is your home. It's about the soap, but it's also about Good Thing as a whole."
You can learn more about Soap and purchase it here.
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Next up: 4x8 sheets of plywood, design by Jasper Morrison.