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Years ago I was walking through my neighborhood (New York's Little Italy) and stopped to wait for the light to change on the corner of Grand and Mulberry. Suddenly I heard a voice coming from above: "Hey mister! Mister! Hey mister!"
I looked up to see a middle-aged Italian woman in a house dress, rollers in her hair, unabashedly leaning out of the window. It was straight out of an old commercial, and I felt certain she was going to ask me if I knew what made her Alfredo sauce so creamy.
Instead she said "Can you throw these in the box?" and dropped a rubber-banded bundle of letters two stories down to me. I caught it, looked around and deposited it in the mailbox on the corner. "Thank youuuuu!" she called, and shut the window. I found it kind of disappointing.
Why am I telling you this? To explain that I have been conditioned, by watching the commercials of my youth, to believe that Italian food products are handmade by warm-hearted people with ebullient personalities. It's a total stereotype of course, I have no idea if that woman even knew how to cook.
Anyways I thought of this as I came across this video. It's footage of pasta company Roma Prince's automated factory in Costa Rica producing lasagna at an industrial scale:
As mesmerizing and artfully-shot as the footage is, I found it depressing that human beings don't even show up until the end. I also found it sad to watch because I'm trying to quit processed carbohydrates, which I love. But that's another story.
This hulking monstrosity has rollers but doesn't know, nor care, what a house dress is.
It's like a car wash of delicious carbohydrates.
I found myself glumly wondering what this woman's dreams in life are.
I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.
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This Video of an Automated Factory Producing Lasagna at an Industrial Scale is Mesmerizing
I don't understand this human-made fetish people have.
"Artfully shot", I guess, but would be 10 times better if properly edited. They have footage for a 90 second video stretched to 9 minutes...
It's scenery porn. You're supposed to chew on it.