Wired online has an interesting article on how technology is increasingly used by NFL teams to win games. I'd heard something about this before. But reading this now it occurs to me: if an activity like football can document, annotate, analyse and otherwise statisticize (is that a word?) something like how many times Team X uses Play Delta in a certain situation during a particular period of the game which is likely to be a a handoff to Player 15 who runs down the middle, can't someone do the same thing to track the impact Industrial Design has on product sales? I bet they can.