To add insult to injury, someone from Passion Pictures contacted us almost two years ago asking to see samples of our work (including this panoramic) as they were interested in working with us. We sent them samples and then heard nothing from them ever again. (It should be noted though, that the more likely culprit is the ad firm who hired Passion Pictures, Fallon.)
It's not like KozyNDan are so outside of mainstream media that nobody would eventually notice. I still love the ad, but this certainly takes some of the magic away. I've seen it happen so many times at big agencies - there is little regard for the line between inspiration and flat-out plagiarism, and often a complete lack of conscience or even understanding why it's wrong. (Some people call it "business", but psychiatrists call this kind of behavior "psychopathy".)
Michael Doyle is a Detroit-based experience designer and amateur cultural critic. He is interested in the spaces between design, art, music and culture, and has contributed to a variety of design blogs for more than a decade. Michael is a co-founder of the hackerspace OmniCorpDetroit, as well as DJ collectives Dethlab and Dorkwave. When not designing interactive environments for o2, record covers for Ghostly International, or collaborating with the likes of the Hypothetical Development Organization, he may be found playing music at sushi bars or organizing croquet socials in abandoned factories.