[The Samsung design process] often resulted in reluctant compromises between its stubborn engineers and frustrated designers. Usually, executives with engineering backgrounds had the priority in deciding what to make and how it would be sold, [spending] big money on the promotion of quirky products... Designers groaned in agony when engineers made design modifications without consulting them.The article goes on to describe how Samsung finally got things sorted out through, you guessed it, a better appreciation for design and designers. With recent hits like the Bordeaux flatscreens and Lay printers, and tie-ins with Jasper Morrison, Bang & Olufsen and Armani, and giving their own designers more freedom, the company is on track with 27 of its products being branded "Good Design" by Japan's Industrial Design Promotion Organization. via korea times
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
Please enter your email and we will send an email to reset your password.