Clothing retailers would love for you to buy their threads online, cutting out the costly brick-and-mortar middleman. But there's been no digital equivalent of a fitting room, so companies take losses by offering liberal return policies; your average consumer will order two or three of the same garment in different sizes, returning the ones that don't fit--at the company's expense.
To solve this, a Japanese company called Start Today has designed a piece of clothing that they'll send to you for free, and which you're never meant to wear in public. Their Zozosuit is a black, tight-fitting full body suit covered in 350 white markers.
Enter a caption (optional) Enter a caption (optional)
Put it on, and slowly rotate in place while a non-judgmental friend snaps photos with a smartphone. The company's algorithm then turns those images into an accurate 3D scan of your body, allowing you to order precisely-fitting clothes from one of Start Today's "Zozotown" e-commerce platform, which encompasses about 6,400 clothing brands.
It's a clever idea, and the Zozosuits only cost the company $9 to make. You'd just better pray that no one hacks your phone and releases those images of you spinning around while dressed like Andy Serkis.