"Cookie cutter" is often used as a derisive term for repetitive, unimaginative design. Which is totally unfair--watch how cool it is to form an actual cookie cutter:
Relatively regular shapes like that Christmas tree and gingerbread man require multiple punches that move in at the same rate. But for more complicated shapes like, say, a moose, many more punches are required, and they must move at different speeds so as not to overstress the metal:
No power? No problem. Even without the hydraulics, the punches can be attached to toggle clamps and operated by hand:
These videos are from Kansas-City-based Cookiecutter.com. You can check out their Instagram here.