If you haven't secured your ticket to our 2018 conference, Now What? Launching & Growing Your Creative Business, yet or would like to learn about why this event is so special, look no further than this list of reasons why attending will be well worth your while:
This year, we decided to narrow down our conference theme to just one specific topic. It's a mysterious topic for most designers—one that isn't taught in design school and is often kept away from the ears of professional designers. You guessed it: business. Through a series of talks and workshops, you'll hear from other successful creative professionals on how, exactly, they got to where they are and what tools, tricks and techniques they use to get ahead. In addition to designers who have been there, done that, professionals working in the realms of PR, editorial and VC funding will give insights into what they search for in new design companies.
Now What? will be head at A/D/O in Greenpoint, Brooklyn.
You Won't Fall Asleep
Who here hates boring conferences? Same! We're tired of falling asleep during presentations (true story) and leaving conferences in a daze of confusion and monetary regret. So, with 'Now What?' we're taking a stand. Our mission this time around is to provide you with exciting content that will leave you feeling inspired, refreshed and ready to take a new approach to launching or growing your design business.
The only thing we dread more than a boring conference is an uninformative one. When preparing for 'Now What?', we gave our presenters this brief: Cut the PR talking points, be honest about your experiences and provide clear, tangible advice based on lessons you've learned from starting your own design business. We worked closely with each presenter to discover a topic best fit for them to ensure valuable insights for you. Topics include manufacturing in China, best practices for design firms, the do's and don'ts of Kickstarter, how to own and maintain your design identity and more.
Business Doesn't Have to Be a Drag
As designers, we tend to focus on only design, which hinders us when we decide to branch out on our own, making the business side of things dreadful. Our goal with this conference is to turn "Now What?", an often daunting question asked during times of uncertainty, into an opportunity to explore and gain confidence.
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A conference isn't a conference without a passionate audience. You may not be passionate about business (yet), but we're guessing most of you are passionate about an idea worth starting a business for. No matter what stage of the process you're in, 'Now What?' will bring together a super-engaged community with one collective mission in mind: to learn how to launch and grow your own business. You'll interact with likeminded individuals and walk away with valuable connections that will help you get to where you need to be.
Emily is a freelance writer based in NYC with an interest in all things design, specifically the design process. When she's not writing about design, Emily can either be found taking care of her 31 houseplants, going on "nature" walks in her neighborhood or studying Japanese. Before going freelance, Emily was an Editor at Core77.