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Just another online shop by HEMA? Well, kind of.
HEMA is known as customer-friendly organization with stores in the Netherlands, Belgium, Luxemburg and Germany. Their products are typically convenient, fair priced and of good quality. Somehow reflecting down-to-earthness of the Dutch culture with many tourists having "shopping at HEMA" on their checklist upon arrival.
The yearly design competition for industrial design students - HEMA Design Competition (see 2007 finalists here) - is one good reason to write about them.
Another one, is their latest website at producten.hema.nl Just give it a moment to fully load since it's a nice example of how creativity is more than a design award and becomes part of the company.
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