No longer on the fringe of anything, sustainable thinking is a unique selling proposition (USP) for many companies. A core fundamental of design thinking, developing sustainable approaches to making products, services and packages, is an imperative in this new decade. Consider the direct opposite, the phony "planned obsolesce" movement of days past, the impact it had and the seriousness with which it was taken. Sustainability in our moment is many times more important and impactful, honest and meaningful. The idea that good design is good business these days can be supported with increasing frequency by the metrics of growth and profitability.Read the rest here.
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It is still in it's prime and rigorously practiced by designs "hero" company, Apple.