"If you look back 10, 20 or 40 years, designers were there to add style at the end of the project, to make it more saleable," says Karim Rashid, in an interview with the Globe and Mail. "But now, in fact, the industrial designer has input from the start. You're not just here to make a sale; you're here to make a change. I'll give you a banal example. I was asked to do graphics - really - for credit cards. But I came back to them with credit cards that had four stripes, two on each side, so it didn't matter which way you used the card - it always worked.
"Those are the kind of things I think where you can really make a shift. We've gotten used to using things in a certain paradigm, and - it's like the click wheel on the iPod - the whole way of using an interface changes."
Rashid's retrospective "From 15 Minutes into the Future" will be on display at the Ontario College of Art and Design from November 9th until January 20th. The interview from which the quotes above are taken can be found here, and as always, Rashid makes for fascinating reading; kind of reminds you why you went into industrial design in the first place.
via globe and mail
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