In a phone conversation discussing the announcement, Ravi Sawhney, founder of RKS Design, stressed that the agreement is not just about trade and business, nor is it in reaction to any specific client need or request. Rather, he sees the arrangement as a long-term strategic partnership for both firms. One that will foster personal and professional growth for both teams by learning from each other.
A unique focus of the agreement centers on RKS' licensing of their own design methodology, Psycho-Aesthetics, to clients with newly launched products ready to reach market goals. While Elephant Design learns the ropes of this methodology and other market-based tactics native to the developed world, RKS will gain valuable firsthand experience with culturally-rich emerging markets that may be otherwise hidden. The partnership ultimately aims to stand as a model for the many hopeful tolerant, collaborative, and successful global design relationships to come.
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