...the truck-tarp diversity of species is endangered. Increasingly they are being used as moving advertising space, wallpapered with uniform advertising campaigns. With the DESIGN-A-TRUCK CONTEST FREITAG is making the first move to preserve the Transit-Graphics.
The winning tarp design for Freitag's Design-A-Truck Contest will cover an actual truck belonging to Swiss transport company PLANZER. The tarp will face the elements whilst shielding cargo for a period of five whole years and will then be cut up into various sized pieces to make a special range of Freitag goods.
Freitag's Design-A-Truck Contest
Deadline: January 31st 2008