Plenty of adults, like this architect, love Legos. But the Danish toy giant is making a bid to attract more grown-ups to their products with Lego Forma, a new line of "mechanical models [that] are cleverly designed but simple to assemble."
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"Sturdy rods and parts combine with customizable skins to create a joyful creative challenge. Taking design cues from nature, LEGO FORMA incorporates life-like movement, colors, and patterns."
To dip their foot into the pool before diving in, the company is holding a crowdfunding campaign on IndieGogo for the first Forma products:
It looks like their gamble has paid off; at press time they were 1,132% funded, with two days left in the campaign.