belOga comes with a big "O", and an even bigger circular touch-screen which replaces the usual scheme of buttons and controls. This sewing machine concept was designed by Kristine Brückner, an industrial design graduate from the Munich's University of Applied Sciences with an impressive portfolio.
Apart from its less than ordinary shape, the belOga makes sewing more fun. By laying in a spool of thread the machine automatically conducts the thread through the machine - all you have to do is put the thread through the needle to get started. The centre display allows you to see what the stitch will look like in advance, this means less unpleasant stitching surprises. You can even enjoy the inner life of the belOga through two little lenses on the side of the body.
Kristine notes that the belOga is not yet in production, so feel free to drop her a message (email@example.com) if you know anyone who is not afraid to spice up the backstage of fashion!
Aart van Bezooijen is a Dutch optimist and motivator for materials in design. He lives and works in Hamburg where he founded Material Stories (2005) to inspire and enable the best use of materials to make design more competitive, creative and sustainable.
2011 he explored sustainable solutions from around the world during the "It's Not Easy Being Green" project with graphic designer Paula Raché. He co-organized the Materials Café exhibitions at the Hannover Messe in Germany, the world's leading trade fair for industrial technology. Since 2012, he works as Professor for Material and Technology Transfer at the Burg Giebichenstein University of Art and Design Halle growing a new materials library.