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Here's a fantastic project where Laura Kampf demonstrates what we consider solid design thinking: A combination of analysis, problem-solving and outside-of-the-box thinking.
Here's the problem she faced, and how a more conventional thinker would have solved them:
Laura works in an unheated shop. The shop is massive, and thus too expensive to efficiently heat.
"We'll heat the whole space using radiant floor heating with energy supplied by solar panels. The equipment will pay for itself in just 25 years."
"We'll knock out the south-facing wall, and replace it with energy-efficient glass. The sun's rays will warm her and it re-contextualizes the space by removing the fourth wall, just as Laura 'removes the fourth wall' by speaking to the camera, creating a perfect mirroring of human activity and the structures that enable them."
Interior Designer's solution:
"We'll build an interior 'heating space' room, filled with a heating system, warm colors, images of warm places, handmade blankets created by Kurdish tribespeople and an expensive but cushy couch where Laura can recharge and restore herself."
Laura / Industrial Designer's solution:
"The space is too big to heat. I have observed that I am most cold when I sit down. Therefore, it would be the least expensive, and most efficient, to warm myself when I am sitting down."
You can't exactly pick up a heated chair at your local furniture store, so Laura then DIY'ed her solution into existence, starting at an automotive junkyard: