Why render a sneaker that you yourself would never wear? Because, as industrial designer Eric Strebel explains of his self-described Ugly Shoe Rendering, "These are the marker colors I had with me at the time of the sketch demo." Those of you trained in traditional studios or at design schools prior to CG will know this feeling well; you don't have the tools you want on hand, but still have to make it work.
Ugly colors aside, sound rendering practices are still on display. Strebel covers shading basics, the importance of working quickly in order to maintain wet edges, post-rendering digital tweaking and more: