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"Infinite Scroll" Animated Short Perfectly Imagines the Assembly Line Behind Our Social Media Feeds

British illustrator Peter Henderson nails it

By Rain Noe - January 31, 2019

This animated short, a Vimeo Staff Pick called "Infinite Scroll," perfectly illustrates the paradoxical uniformity behind people's "unique" posts on social media.

Infinite Scroll from Pete Henderson on Vimeo.

Though it seems like people have only recently awakened to the malaise that is social media, this video isn't new; British illustrator Peter Henderson produced this some two years ago. This reminds me of how Mike DiTullo, in our interview with him, mentioned that "artists and musicians are very sensitive to what's going on in the world" and are a good thing to expose yourself to.

Henderson's work is well worth a look, and you can see more of it here.

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"Infinite Scroll" Animated Short Perfectly Imagines the Assembly Line Behind Our Social Media Feeds

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Rain Noe

I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.