When the need for "shelf presence" is removed, designers can focus on efficiency
"Shelf presence" has driven the design of bottles for decades. That's because consumer product bottles were traditionally sold on store shelves, as discussed in the previous entry on this topic. But now that online shopping is growing exponentially, bottle designs are changing to meet the very different needs of e-commerce.
…and why they should actually be labeled like books
The branch of industrial design I spent the most time working in was called "structural package design," i.e. bottles. Our SPD department was small compared to Graphics and Marketing, which is typical for most corporate I.D. gigs, and that was partially a function of how bottles were sold prior to
I'm interested in finding awesome trivia bits you can bring up when your Tinder dates start to go south, and I just came across this gem: According to Packaging Knowledge, in 1957 two engineers working out of a garage in New Jersey were trying to invent plastic wallpaper with a
It's a little absurd that it's the 21st century, and we're still filling nearly-empty shampoo bottles with water and shaking them. We looked at some design solutions to fully evacuate a bottle's contents here. An addition to this series is the helpful Zero Waste Cap: Of course, we wouldn't