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IKEA Will Begin Testing a Furniture Subscription Model
This is an interesting concept, but i have found it impossible to set up and take down Ikea furniture more than twice before something breaks. Specifically their desks. Also would items like couches be rented? Wouldn't want to find whats in between a strangers cushions.
Thanks, Chris! And agreed, the sofa situation could get real weird, real quick...
How will this work to maintain the used furniture? Would the business model follow rental vehicle model by selling used furniture that was a part of the subscription plan.
Well written, good article.