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IKEA Will Begin Testing a Furniture Subscription Model

Perhaps an upgrade to raiding the 'as is' section

By Emily Suzuki - February 5, 2019

in Furniture Design | Design News

Remember Kamarq from last year's NYCxDesign? If not, here's a dramatic refresher. Besides all the sneaky copying, Kamarq was onto something with their furniture subscription service geared towards city-dwelling millennials...

Now, less than a year later, IKEA will be adopting a similar furniture leasing program as they aim to move towards a circular business model that reuses and prolongs the lifespan of their furniture. Eventually, the company hopes to offer scalable subscription services, meaning once you return a piece at the end of its leasing/subscription period, you will have the option to swap that item out for a new piece.

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While we love IKEA all the way down to their (veggie) meatballs, we're concerned that the quality of their furniture may not be able to last through multiple lifecycles. To this point, IKEA has noted that they plan on taking returned furniture from the program and refurbishing it before putting it in the hands of the next subscriber. Think of this as a slight upgrade to raiding IKEA's 'as is' section because instead, you could just get something already fixed, presumably at a low cost since it has been through some s*** in other homes. The cost of this service hasn't been announced, but we'll update this article when the time comes.

Adopting a subscription model geared towards city dwellers who frequently move apartments brings about new concerns for IKEA, including more returns, more repairs and more foot traffic. We can confirm that returning things to IKEA in New York City without a car is nearly impossible. To adapt to this, IKEA will be rolling out a mini store in Manhattan this year in hopes of managing some of the added chaos. They're also considering a spare parts business so people can buy out-of-stock parts and hardware. So, a lot of changes are underway for our beloved IKEA. We'll see how it goes.

What're your thoughts on subscription furniture services? Is this another trend like subscription deodorant or a smart long-term business move for IKEA?

Source: CNBC

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Chris Ference

4 years ago

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This is an interesting concept, but i have found it impossible to set up and take down Ikea furniture more than twice before something breaks. Specifically their desks. Also would items like couches be rented? Wouldn't want to find whats in between a strangers cushions.

Great article!

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- Emily Suzuki
  
  Chris Ference
  
  4 years ago
  
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  Thanks, Chris! And agreed, the sofa situation could get real weird, real quick...
  
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Sylvian Bryan

4 years ago

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How will this work to maintain the used furniture? Would the business model follow rental vehicle model by selling used furniture that was a part of the subscription plan.

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Alex Netz

4 years ago

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Well written, good article.
My take on ikea’s plans is that they are trying to reduce the ubiquity of their stuff on craigslist. One readon that ikea has a reputation for disposable or temporary furniture is that it is so available in the used market. By giving an incentive to return it to the store AKA a store credit, while pushing the idea that their stuff can live through many relocations they might be trying to improve their connotation. Also, might have the “diamonds are forever” effect, a-la de beers.
Extra points for being so knowledgeable on their catalog!

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