"I think people think of a product now as more than just a piece of technology in their hands, but a total package of technology and functions, look and feel - they see it as having a soul, if you like," Fahlgren says.
"When you design a product, you learn a lot about the complexity of the technology and what things you have to think about from a design point of view. But, I think, it is very much the artistic side that is important to give soul to the product.
"That is the role of design and it always will be. At the end of the day, what you bring to the table as an electronics designer is that artistic soul and creativity."
AustralianIT interviews Anton Fahlgren, one of Nokia's Sr Design Managers on designing a product that will be sold all over the world yet must feel like it belongs to everyone of it's owners.