"When you design a product, you learn a lot about the complexity of the technology and what things you have to think about from a design point of view. But, I think, it is very much the artistic side that is important to give soul to the product.
"That is the role of design and it always will be. At the end of the day, what you bring to the table as an electronics designer is that artistic soul and creativity."
AustralianIT interviews Anton Fahlgren, one of Nokia's Sr Design Managers on designing a product that will be sold all over the world yet must feel like it belongs to everyone of it's owners.
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.