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Watch Visibility's "Owning and Maintaining Your Design Identity" Talk From the 2018 Core77 Conference

By Core Jr - Feb 08

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Missed the 2018 Core77 Conference, "Now What? Launching and Growing Your Creative Business?" No worries! We're rolling out videos of the morning speakers over the next week to fill you in. 

Here, Joseph Guerra and Sina Sohrab, partners at Visibility, talk through their approach to running a creative business, while maintaining a qualitative design process. Balancing client relationships with creative control, they share stories of the projects that taught them to how to build a generalist approach to industrial design while maintaining a critical vision with imprinted authorship:

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Watch more from the 2018 Core77 Conference:

Carly Ayres and Pedro Sanches of HAWRAF

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    TODAY is Your Last Chance to Get Tickets for the 2018 Core77 Conference!

    Get ready for some business fun

    This Thursday October 25th we'll be gathering in sunny freezing cold Brooklyn for the annual Core77 Conference. This year the conference will consist of talks and workshops focusing on how to launch and grow your own creative business, a topic typically not taught in design school. Our series of talks

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    By Emily Engle - Oct 19, 2018

    Jamie Wolfond Thinks Designers Could Benefit from Reimagining the Traditional Design Process

    "If the manufacturing process is not involved in a very literal way at the beginning, then sometimes the result is stifled by someone's preconception"

    Many designers follow a traditional design process, where selecting a factory to manufacture with comes after the design process is completed. Jamie Wolfond and his brand Good Thing, however, choose to put an emphasis on specific materials and production methods at the beginning of the design process, working with factories, manufacturers and outside designers to bring unexpected twists on classic home items to life.

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