Missed the 2018 Core77 Conference, "Now What? Launching and Growing Your Creative Business?" No worries! We're rolling out videos of the morning speakers over the next week to fill you in.
Here, Joseph Guerra and Sina Sohrab, partners at Visibility, talk through their approach to running a creative business, while maintaining a qualitative design process. Balancing client relationships with creative control, they share stories of the projects that taught them to how to build a generalist approach to industrial design while maintaining a critical vision with imprinted authorship: