Is it possible to run a successful creative business doing exactly what you love—even if what you love is as specific as magical, multisensory experiences? In this interactive keynote presentation, Co-Founder of Bompas & Parr, Harry Parr, tells the story of how his design studio transformed from tiny jelly stand in a market to the leading experience design company in the food and beverage industry:

Watch more from the 2018 Core77 Conference:

Carly Ayres and Pedro Sanches of HAWRAF

Joseph Guerra and Sina Sohrab of Visibility Studio

Alexis Houssou of Hardware Club

Kyle Hoff and Alex O'Dell of Floyd

Jamie Wolfond of Good Thing

Nicole Gibbons of Clare