TerraChoice Environmental Marketing, which advises companies on green product positioning, reviewed claims companies made about 1,018 widely sold goods. Using metrics from the FTC and the Environmental Protection Agency, TerraChoice concluded that all but one of the claims were false or could be misleading. "If truly green products have a hard time differentiating themselves from the fake ones, then this whole notion of a green market will fall apart," says Scot Case, vice-president at TerraChoice.more at businessweek
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
Please enter your email and we will send an email to reset your password.