When it comes to superiority complexes, Mac owners are kind of like New Yorkers: we have a hard time taking competing entities seriously, with an attitude of "I'm sure those places are fine for what you do, but we couldn't live anyplace else." For the design-appreciative, this trend is compounded--Apple has always appeared to hire actual and talented industrial designers, whereas most PCs appear to have been designed by engineers who maybe left their glasses at home that day.
Might that be changing? In his most recent column, techno-columnist and gadget kingmaker Walt Mossberg has crowned Dell's XPS One "the first Windows all-in-one desktop I've tested that I believe matches or exceeds the iMac in hardware design."
Something interesting is going on at Dell. The Texas personal-computer behemoth, long associated with boxy, boring machines, has started emphasizing industrial design.
If this trend keeps up, the only thing us Mac Yorkers will have to cling to is that Mossberg lives in DC. "DC! That's not a city!"