• Broadcasts

Core77 Broadcasts: Ze Frank at Core77 Offsite NYC

By Core Jr - January 4, 2008

After a brief introduction by Allan Chochinov, Ze Frank takes the stage at Core77's Offsite Event at the Art Directors Club in New York City: Design, Wit, and the Creative Act.

In this video, Ze kicks off the day by introducing Marcel Duchamp's The Creative Act, and breaking down the triad of players in the metaphoric room--here, Designer, Object, and Audience--talking about the interrelationships and dynamics between the three. "What is the designer's relationship to wit?" "How does this translate to the actual process of making things?" "As you're designing things, do you have a proto-audience member in your mind that you're having a conversation with?" And finally, "What happens when the audience takes control of a piece--completely misinterprets it?"

All of these juicy questions and more in this wonderful start to a provocative (and amusing) day.

WATCH NOW (5 min.) | iTunes | More Broadcasts

3 Comments

• 

  Don McKinney

  11 years ago

  Z

  Z

  Reply
  The editing is very distracting. I think the relationship between the editor and the audience is getting in the way of the audience's relationship with the object. I really appreciate Core 77 making this content available, but please post an intelligible edit of Ze's talk, if it's not too much trouble.
  
  Thank you.

  !Report as spam
• 

  herenot

  11 years ago

  Z

  Z

  Reply
  The editing is really distracting for ADD types (which means most of us IDers).
  
  It wouldn't have been bad if the audio track was uniform for all the different shot angles - but tee jerkiness of the audio track in connection with the changing camera angles makes this nearly impossible for me to comprehend.
  
  And there is that huge bunny! who can focus on the speaker when there's a huge cute bunny next to him :-)
  

  !Report as spam
• 

  Mori

  11 years ago

  Z

  Z

  Reply
  I understand the "DESIGNerish" editing style...
  But it's taking away from the "Message"...

  !Report as spam

Related Reading

• 

  Broadcasts

  Core77 Broadcasts: Tobias Wong at Core77 Offsite NYC

  You've probably read about it, but if you haven't, spoiler alert: Tobias Wong's appearance...

  By Core Jr - January 4, 2008

  1 Comment
• 

  Broadcasts

  Core77 Broadcasts: Paul Budnitz at Core77 Offsite NYC

  Paul Budnitz takes command of the room at Core77's Offsite Event at the Art...

  By Core Jr - January 4, 2008
• 

  Broadcasts

  Core77 Broadcasts: Steven Heller at Core77 Offsite NYC

  Steven Heller returns to the Art Directors Club in New York City for Core77's...

  By Core Jr - January 4, 2008
• 

  Broadcasts

  Core77 Broadcasts: Kelly Dobson at Core77 Offsite NYC

  Click To Play Core77 welcomed Kelly Dobson to the Art Directors Club in New York...

  By Core Jr - January 4, 2008

Continued Reading

• 

  Design Business

  Clever Tool Design, Bold Entrepreneurship: The Story of the American-Made LogOX

  "Starting a business is every bit as difficult as you hear it is, but the independence is worth every ounce of energy."

  By Rain Noe - April 19

  2 Comments
• 

  Jobs

  Design Job

  Clean Up Your Career! Newell Brands is Seeking an Industrial Designer in Huntersville, NC

  This Industrial Designer will conceptualize and develop new products that improve the lives of...

  By Coroflot Jobs - April 19
• 

  Sneakers

  adidas Unveils Zero Waste Plan, Starting with 100% Recyclable Sneakers

  The next phase of Futurecraft ties up loose ends between previous initiatives

  By Emily Engle - April 18

  1 Comment
• 

  Crowdfunding

  Sponsored Post

  Currently Crowdfunding: A Better Screwdriver, a Vertical Garden That Will Actually Fit in Your Space and More

  The most notable crowdfunding campaigns of the week

  By Alexandra Alexa - April 18
• 

  Milan Design Week

  Is Arthur Mamou-Mani's COS Installation in Milan a Nod to the Future of Architecture?

  For eight years, fashion brand COS has used the occasion of Salone del Mobile...

  By Allison Fonder - April 18
• 

  Jobs

  Design Job

  TEAGUE is Seeking a Communication Design Director in Everett, WA

  The Communication Design Manager is responsible for driving exceptional graphic design work in collaboration...

  By Coroflot Jobs - April 18
• 

  Milan Design Week

  5 Milan Design Week Trends Designers Should Actually Care About

  Milan Design Week came to a close this past Sunday, and after a week...

  By Emily Engle - April 17
• 

  Reader Projects

  Reader Submitted

  Nook's Design Elevates the Classic Indoor Playground

  Nook, a new children's play and learning space in Ballston, VA, reimagines the "family-friendly"...

  By Mickus Projects - April 17
• 

  Jobs

  Design Job

  Turn Up the Volume: Bose is Seeking a UX Creative Lead in Framingham, MA

  We’re looking for a passionate Creative Lead to join our User Experience team and...

  By Coroflot Jobs - April 17
• 

  Photo Galleries

  The 2019 Milan Design Week Shows that Demonstrated a New Direction for the Industry

  There was something new in the air at this year's Milan Design Week festivities—was...

  By Core Jr - April 16
• 

  Reader Projects

  Reader Submitted

  An Organizer Designed for Business Travel that Keeps Clothes Wrinkle-Free and Electronics Safe

  Do you ever wish for a business trip where you don't have to worry...

  By IAMRUNBOX - April 16
• 

  Jobs

  Design Job

  Get Your Portfolio Ready—Ammunition is Seeking an Industrial Design Intern in San Francisco, CA

  Ammunition is an international design group providing services in product design, brand strategy and...

  By Coroflot Jobs - April 16
• 

  Tools

  Plott's Nifty AR-Based Tools Help You Design, Measure and Create with Accuracy

  When working on a project, some of the most frustrating moments are triggered by...

  By Kara Weinstein - April 15
• 

  Furniture Design

  These Tables Look Like Marble, but They're Made from Denim

  Designer Sophie Rowley transforms waste products to look like natural materials

  By Alexandra Alexa - April 15

  1 Comment
• 

  Jobs

  Design Job

  Get Your Gear On! - Orvis is Seeking a Designer in Vermont!

  Orvis is seeking a Designer for Technical Outdoor Apparel to join our team and ensure flawless execution... product and design vision from concept through compl

  By Coroflot Jobs - April 12

Core77's Design Directory

• Core77's Design Directory

  View all Design Firms »

• Most Popular

  • 

    Clever Tool Design, Bold Entrepreneurship: The Story of the American-Made LogOX

  • 

    Why Edwin Van Ruymbeke Thinks the Drones of the Future Will Look Like Birds and Bugs

  • 

    adidas Unveils Zero Waste Plan, Starting with 100% Recyclable Sneakers

  • 

    5 Milan Design Week Trends Designers Should Actually Care About

• Hot On Coroflot

  Clock Concept Design Cathy Wong

  Ikabot Michal Jelinek

• Recent Comments

  • 

    Move by LAYER and Airbus Aims to Improve the Horrible Economy Class Flight Experience

  • 

    As a Luxury Sex Toy Industrial Designer, the Revoked CES Innovation Award Hit Too Close to Home

  • 

    IKEA Will Begin Testing a Furniture Subscription Model

  • 

    Already Tired of High Maintenance Shared Electric Scooters? This Autonomous Version Takes Care of Itself so You Don't Have To

• Design Jobs

  • Art Director

    OMFGCO Portland, Oregon

  • Jr Production Designer

    MASHstudios Los Angeles, California

  • Graphic Designer

    BluePath Solutions Los Angeles, California

  • Industrial Designer

    Benchmade Knife Company Oregon City, Oregon
  • Post A Job
  • View All Jobs

• Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

  Subscribe

  Test it out; it only takes a single click to unsubscribe

\t\t\t\t\t\t\t\t\t\t

After a brief introduction by Allan Chochinov, Ze Frank takes the stage at Core77's Offsite Event at the Art Directors Club in New York City: Design, Wit, and the Creative Act.

In this video, Ze kicks off the day by introducing Marcel Duchamp's The Creative Act, and breaking down the triad of players in the metaphoric room--here, Designer, Object, and Audience--talking about the interrelationships and dynamics between the three. \"What is the designer's relationship to wit?\" \"How does this translate to the actual process of making things?\" \"As you're designing things, do you have a proto-audience member in your mind that you're having a conversation with?\" And finally, \"What happens when the audience takes control of a piece--completely misinterprets it?\"

All of these juicy questions and more in this wonderful start to a provocative (and amusing) day.

\nWATCH NOW (5 min.) | iTunes | More Broadcasts

","excerpt":"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAfter a brief introduction by Allan Chochinov, Ze Frank takes the stage at Core77's Offsite Event at the Art Directors Club in New York City: Design, Wit, and the Creative Act. In this video, Ze kicks off the day by introducing Marcel Duchamp's The Creative Act, and breaking down the...","social_excerpt":"","title":"Core77 Broadcasts: Ze Frank at Core77 Offsite NYC","lead_image_large_url":"https://s3files.core77.com/blog/images/lead_n_spotlight/lead_400_8580_.jpg","lead_image_small_url":"https://s3files.core77.com/blog/images/lead_n_spotlight/lead_small_8580_.jpg","url_name":"","channels":[{"id":1,"channel_id":0,"name":"Home Page","is_public":false,"url_name":"Home-Page","active":false,"number_of_featured_to_show":0,"show_featured_slider":false,"site_id":0,"system_channel":true,"order_no":1,"user_id":0,"modified_by":0,"created_on":"0001-01-01T00:00:00","status":5,"is_a_user_interest":false,"is_top_level":false,"number_of_posts":0,"users_channel_manage":[],"users_accessible":[],"auto_accept":false,"can_be_submitted_to":false,"is_collection":false,"collection_order_no":0},{"id":31,"channel_id":0,"name":"Broadcasts","is_public":false,"url_name":"Broadcasts","active":false,"number_of_featured_to_show":0,"show_featured_slider":false,"site_id":0,"system_channel":false,"order_no":1,"user_id":0,"modified_by":0,"created_on":"0001-01-01T00:00:00","status":5,"is_a_user_interest":false,"is_top_level":false,"number_of_posts":0,"users_channel_manage":[],"users_accessible":[],"auto_accept":false,"can_be_submitted_to":false,"is_collection":false,"collection_order_no":0}],"user_profile":{"user_id":68,"first_name":"Core","last_name":"Jr","handle":"core-jr","email":"chochinov@core77.com","avatar_url":"https://s3files.core77.com/users/avatars145829_68_avatar_40_xMwbfHdDn.jpg","avatar_medium_url":"https://s3files.core77.com/users/avatars145828_68_avatar_80_60buSCJSV.jpg","number_of_published_posts":0},"published_into_channel_on":"2008-01-04T12:00:00","spotlight_image_large_url":"","spotlight_image_small_url":"","legacy_url":"http://www.core77.com/blog/broadcasts/core77_broadcasts_ze_frank_at_core77_offsite_nyc_8580.asp","title_image_large_url":"","title_image_small_url":""} var this_post = new Post_Public({ container_id: "#post", data: this_post_json, number_of_posts: total_posts }); this_post.init(); });