The web service was devised following the results of a survey of designers and engineers working in new product development by Industrial Design Consultancy (IDC), a multi-award winning product design agency based in Berkshire.
The survey revealed some 50% of companies interviewed admitted that the environmental impact of a product was not currently a major design consideration for them. Yet, 82% believed it would be in the future. 61% were also aware of life cycle analysis (LCA) as a process to calculate a product's carbon footprint, but only 29% believed their company had ever carried out an LCA during design stages. The interviewees were united in a resounding positive response to the possibility of a free LCA online service; all said they would use it and be willing to employ the simple changes that could make a great difference to a new product's environmental impact.
Jeannie is a true jack-of-all trades, looks forward to a day gone swimmingly, and finds joy in all things awesome. Brilliant art, rocking the renegade music scene, conjuring up haute designs, other people's hot designs, tasty salad, trashy magazines and unicorns are some of the many things she is passionate about.