From birth to imminent death, IDC's free online LCA (Life Cycle Analysis) Calculator estimates a product's carbon footprint.
The web service was devised following the results of a survey of designers and engineers working in new product development by Industrial Design Consultancy (IDC), a multi-award winning product design agency based in Berkshire.
The survey revealed some 50% of companies interviewed admitted that the environmental impact of a product was not currently a major design consideration for them. Yet, 82% believed it would be in the future. 61% were also aware of life cycle analysis (LCA) as a process to calculate a product's carbon footprint, but only 29% believed their company had ever carried out an LCA during design stages. The interviewees were united in a resounding positive response to the possibility of a free LCA online service; all said they would use it and be willing to employ the simple changes that could make a great difference to a new product's environmental impact.