Rams joined Braun in 1955 and served as chief design officer from 1961 to 1995. In addition to developing many memorable consumer products, he also wrote his "Ten principles for good design" during that time. "Good design is as little as possible," he wrote. "Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity."
Hultén's revisited his own R-Kaid-R gaming console, paring back the design based on Rams' principles and adding little touches of Rams' SK-4 record player and T3 pocket radio. The result is a perfectly retro gaming console that nods to the past but is modern in its capabilities. Users can store over 10,000 emulated games and the portable unit provides over 10 hours of gaming per charge.