How does an old-school watchmaker compete with the Apple Watch and other smartwatches? If you're a company with a long history like Timex, you don't; you go back and mine the brand's history, hoping to hit that nostalgia nerve with consumers.
Timex is bringing back the T80, a 1980s throwback digital watch with those classic seven-segment numbers, black on a grey background.
The old-school screen layout contains the company's signature Indiglo illumination.
The $59 to $65 watch can be ordered in a variety of metallic colors, as well as the classic black.
They may have gone too far with the special $79 Pac-Man Edition.
Lastly, Timex has totally nailed '80s-style graphics and branding with their short promo video:
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I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.
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Telling Time, 1980s-Style: Timex Brings Back the Retro T80 Digital Watch
Timex is Timeless
that video makes it!