Boudin won a Student Runner Up Visual Communication Award in the 2019 Core77 Design Awards.
Boudin, a bakery and restaurant chain based in San Francisco, is famous for its sourdough bread and its "Bowl of Soup," which is a hollowed out sourdough "bowl" with clam chowder in it. It's an inspiringly self-contained, fully edible culinary design. It only makes sense, then, for the brand to follow in its own zero-waste footsteps with the rest of its food packaging.
A result of ArtCenter College's first-ever plastic-free packaging course, designer Yi Mao proposed a rebranding of Boudin's packaging and visual identity that shifted the company toward sustainability and, as Mao deemed it, "the 21st century vibe."
Boudin SF new to-go packaging container - Core packaging containers for sourdough bread and clam chowder - Enter a caption (optional)
Mao's presentation included physical food packaging (the models dictated the size, dimensions, and functionality of real paper pulp containers); reusable cotton carrier bags; and environmentally friendly wrapping papers, container tags, to-go menus, and business cards.
To produce the models, Mao employed a comprehensive range of compostable biomaterials: algae, food waste, grass, mushrooms, plant cellulose and wood pulp.
To-go packaging tag - New branding identity - Enter a caption (optional)
The sustainability aspect was only one of the guiding ethos for the project; the other was modernization. "Cleaner typography and more illustrative graphic elements" as parts of a comprehensive visual system would transform Boudin 'into a brand with a strong contemporary style'," says Mao of the proposal. This restyling incorporated San Francisco's history, as well as the bakery's— Boudin has been a California institution since 1849.
Boudin SF food delivery packaging family -
Deeming the concept "Boudin Yuccies" (which stands for Young Urban Creatives), Mao's pairing of heritage with the crucial element of ecological-mindedness aims to bring the brand's stature as an iconic San Francisco tourist attraction into a new era, one that fuses with Silicon Valley's philosophical and aesthetic direction.
Sounds like a fully baked concept to us.
Environmental design elements -
Learn more about the plastic-free packaging project for Boudin on our Core77 Design Awards site of 2019 honorees