To promote their epically expensive iPhone 11 Pro, Apple hired direct and stunt coordinator David Leitch to film an epic action short with it. Leitch--director of Deadpool 2, Fast & Furious Presents: Hobbs & Shaw, and co-director of John Wick--knows the Hollywood formula for action sequences well, and was able to make snowballs at least as compelling as kung fu weapons:
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And of course, the behind-the-scenes:
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I'm not sure if this says more about formulaic action setpieces or the iPhone, but it was fun to watch.
I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.
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"John Wick" Co-Director Directs Epic Snowball Fight Video--as Apple Commercial