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More Package Design Deception: Signal Snowboards Ships Theirs Disguised as Fluorescent Light Bulbs

Boy who cried fake package design?

By Rain Noe - December 4, 2019

First we saw Dutch bicycle manfacturer VanMoof printing flatscreen TVs on their shipping boxes, in hopes handlers would treat them more gently. Now we've learned that California-based Signal Snowboards is pulling a similar shipping-damage-avoiding trick with their snowboard packaging:

My only fear is that, as more people cotton to this trick and shippers eventually catch on, it'll just be a matter of time before they're tossing real TVs and lightbulbs out of the truck and onto the concrete. Boy who cried fake package design?

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More Package Design Deception: Signal Snowboards Ships Theirs Disguised as Fluorescent Light Bulbs

Mark H

8 months ago

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There's deception, and then there's outright lying. The VaMoof doesn't appear to claim to be a TV, it just has a picture of one on the package. Along with a picture of a bike.

Okay, Signal doesn't outright say "These are fluorescent light bulbs in here," but labeling the boxes "fluorescent light bulbs" seems like more outright lying than just having a picture.

I can also see how this might backfire on them since there may be special handling procedures (read: more expensive and slower shipping) needed for hazardous materials packages, which I'd assume mercury-containing fluorescent bulbs would be subject to.

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Rain Noe

I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.