Bubble Wrap, like all plastic films, is of course petroleum-based. But if you're packaging fragile presents this holiday season, there is a greener, paper-based alternative called GreenWrap. You've probably already seen the stuff and just didn't know what it was called. It looks like this:
It can also be ordered in white-on-white, if you want that designey look:
And while the raw product out of the factory seems unattractive…
…don't worry, manufacturer Ranpak's designers have thought about how it could neatly be stored and dispensed. It's applied in a two-layer system, like this:
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"GreenWrap offers similar cushioning and padded protection as bubble wrap," writes retailer EcoEnclose, "but is naturally biodegradable, compostable, SFI-certified*, and fully recyclable."