The Feng-GUI heat map service is an automatic alternative to eye-tracking. The heat map is a composition of several algorithms from neuroscience studies of Feature integration theory, Salience, Visual Attention, eye-tracking sessions, perception and cognition of humans. Or in English: "What people are looking at?"
Google's heat map? No wonder that they score well in brand ranking.
Aart van Bezooijen is a Dutch optimist and motivator for materials in design. He lives and works in Hamburg where he founded Material Stories (2005) to inspire and enable the best use of materials to make design more competitive, creative and sustainable.
2011 he explored sustainable solutions from around the world during the "It's Not Easy Being Green" project with graphic designer Paula Raché. He co-organized the Materials Café exhibitions at the Hannover Messe in Germany, the world's leading trade fair for industrial technology. Since 2012, he works as Professor for Material and Technology Transfer at the Burg Giebichenstein University of Art and Design Halle growing a new materials library.