In search of design opportunities embodying "mass-customization", recent Pratt ID (Master's) grad Martin Konrad Gloeckle churned out a collection of Un-Readymades, objects that "express the involvement of the end-user in the creation of the final product." In a modern world filled with preconceived "choices", Gloeckle's concepts "aim to inspire, encourage, and enable consumer involvement, creativity, and a deeper experience."
For some more in-depth info check out a recent interview with Gloeckle regarding this project over at the serendipitously monikered Mass Customization blog.
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