Should designers work toward the end of aspirational consumer culture? Can the design industry, broadly defined, reposition and reinvent itself to provide value and sustainability while still creating desire? When I was at Northwestern, I took some classes from a Professor of Philosophy, David Michael Levin, who once asked us whether having a choice was important in our lives. Specifically, he was asking about the difference between choice and the appearance of choice. For instance, he asked, is it important to be able to choose between Crest and Colgate? [...] The problem ultimately is that all this consumption fills some sort of void in our lives, at least temporarily. And by feeding the void in our lives, designers are providing the stimulus that keeps the modern economy moving.
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