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Design vs. Disposability: The Icon Approach
I'm sorry, I don't understand the value. If you take a vintage car and strip it to a shell, then replace the entire chassis, drive train, electronics, glass, upholstery, what have you preserved, the vintage look? In this case, at an extraordinary cost, you are left with a brand new all-be-it vintage-looking car. I certainly don't have a problem with what ICON is doing, I quite like it, but don't equate it with preserving the past, being environmentally sensitive, or building a better car than a current production car of the same cost.
I absolutely love the work of ICON and would love to see their prduction live. I think there certainly are some great lessons to be learnt from their work, but bear in mind that what they do is not for the masses but very much a niche market who can afford it. What they do with cars is basically what a lot of furniture upholsterers and joiners are already doing with old valuable furniture. It would be interesting to see what ICON could do with a moden budget car like a VW Up or Toyota Aygo that is basically built to a budget and not expected to last 40 years.