In the true spirit of DIY, Dr Martens launched FREEDM, a campaign created to give opportunities to today's emerging talent. They've sponsored bands, exhibited artists, built performance studios, all as a 'thank you' to the individuals and subcultures who helped make their brand the icon it is today. They're at it again with an ID-style competition to design the next 8 or 14-hole boot. Time to break out your pencils and turn on some Nirvana!
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