According to The Register, Philips is taking wearable computing one step further with underpants ("pants", "briefs" or "smalls" in British English) that monitor the wearer's blood pressure.
The hi-tech undies have sensors sewn into the waistband that measure the wearer's pulse wave velocity - the rate at which pulses of blood stream through a person's circulatory system. By measuring the time it takes for one pulse to pass between two sensors, the smalls will be able to calculate the wearer's blood pressure.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).