When design students, like Ben Arent, engage in extensive user research, I take notice.
Jive is a proof of concept for a new communication device - a range of 3 products designed to get elderly technophobes connected to their friends and family.
Unfortunately, Ben doesn't give information on whether the concept was iterated further based on contextual user testing. This would definitely be necessary to make sure the product would actually be used by the elderly.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).