Developed with the American Kennel Club, Link AKC is a smart collar and app that tracks your dog’s location, activities and health with activity and GPS location tracking that lets you know where your pet is. We work with Link to create the weekly digital newsletter, The Wanderer, targeted email blast campaigns and promotions, corresponding website landing pages, and social media creative assets. We assist their team with strategic planning for upcoming promotions, generate content ideas for the Wanderer, and develop customer service support materials and email creative and messaging. We work closely with the VP of new business development creating point-of-sale display renderings for retailer presentations as well as redesigning the product packaging for retail. We created content, images and set up the LINK AKC Amazon storefront and designed the Amazon product and service plan bundle.