Otis Health + Wellness Mobile App
There's a strong correlation between dental health, mental health, and our overall well-being. The founders at Otis partnered with Brash to expand their dental e-commerce company by creating a wellness mobile app to directly help people live better lives, reduce the impact of Bruxism, and improve their oral care and self-care routines.
Mobile App with a Calm and Focused Experience
The mobile app we designed for Otis considers how to engage audiences without compromising the app's focus— helping people set healthy routines using exercises, rewards, and progress tracking. Set up against a visual background that feels simple and calm, the planning and analysis of the UX required a lot of thought beyond functionality — incorporating the psychology of design needed to encourage users to set and maintain care goals without feeling shamed or overwhelmed by the app's many features.
Welcoming User Interface with Soft Design
The UI we designed has an intentionally soft design language— featuring muted colours, rounded buttons, iconography, and a chosen font reflecting the same. Our designers carefully considered the curvatures of the letters, spacing, and the distinguishing lines and marks over the letters to remain minimal to maintain the user's focus on the app's purpose, improving their health in a safe digital space.