With the goal of establishing a new premium sunglass brand that focuses on eye health first, Evolve partnered with TALEX, a Japan based lens maker, to create a brand identity, positioning, and digital marketing.
The result is Shinzo Tamura - an independent premium sunglass brand that embraces modern technology and materials, infusing them with the quality, care, and perfection of thousands of years of Japanese artisanship.
The moniker derives from the TALEX CEO Shinzo Tamura, who is part of the founding family of TALEX, a brand with over eight decades of experience in making premium eyewear products in Japan.
Our involvement included brand strategy, brand identity, web design, and digital marketing campaign creation. In addition, our team helped with the color and product strategy for the initial collection that launched in January 2023.