Cheetah powers restaurants with wholesale food and supply delivery. To expand its customer base and increase platform functionality, Cheetah engaged Whipsaw to create a desktop and mobile web experience of their iOS app. We evaluated the existing native mobile app features, identified product opportunities, validated opportunities with users and stakeholders, improved the interaction design, and refined the aesthetic treatment of the entire shopping experience. The result of our partnership is a platform that offers users a seamless search and browsing experience, robust personalization with customization tools for repeated actions, and an adaptive order delivery scheduling system. Cheetah has distinguished itself in the wholesale market as a partner that consistently delivers on time with predictable and transparent costs for restaurateurs and chefs.